Guidelines for Final Research PaperBody of your paper should be 7-10 pages, double spaced and include the following:APA StyleCover PageIntroduction – give a background of the topic and define the problemIdentify the hypothesis – not the specific question you plan to research and explore through the paperLiterature Review – conduct a literature review, seeking out books, journal articles, and other academically credible works that have addressed your topic in the past, and analyze what they have foundConclusion – reflect back on your original research intention (the hypothesis), and tie together key topics from your research that support or reject your hypothesis.Identify future research opportunities or limitations to the research – given the brevity of the paper, not all tangents can be covered by your research, identify what topics you would include if you had more time and resources.References pageBased on your research paper, you should construct a brief PowerPoint presentation covering the key topics, in the same model as above (Intro, hypothesis, key literature, conclusion, limits and future opportunities). This should be posted in the discussion forum in Week 7 to share with your classmates and discuss for feedback.1
Week 2 Assignment: Research Proposal
Oluwasijibomi A. Osundina
School of Business, Johnson & Wales University College of Online Education
ECON5000: A Survey of Economic Principles
Dr. Muleka Kikwebati
January 31, 2021
2
Research Topic: An Analysis of Coca Cola Price Elasticity of Demand
Introduction
Coca-Cola- established in the year 1886 in the US is known globally for serving
carbonated soft drinks and is recognized as one of the major commercial brands across the world.
In Microeconomics, Price Elasticity of Demand is the responsiveness of the quantity
demanded of a product to change in the price of the product (Brue et al., 2019).
Hypothesis
This research will explore the Elasticity of Coca-Cola and determinants of price elasticity.

What is the substitutability of Coca-Cola and the effect on the product demand?
Reference
Brue, S. L., McConnell, C. R., & Flynn, S. M. (2019). Essentials of economics (4th ed.).
McGraw-Hill Education.
CocaCola Revenue 2006-2020: KO. Macrotrends.
https://www.macrotrends.net/stocks/charts/KO/cocacola/revenue.
Non, A. (2016, November 4). Coca-Cola: Sugar water and climate change. Technology and
Operations Management. https://digital.hbs.edu/platform-rctom/submission/coca-colasugar-water-and-climate-change/.
THE COCA-COLA COMPANY – DEF 14A. (2016).
https://www.sec.gov/Archives/edgar/data/21344/000130817916000226/lcocacola2016_def
14a.htm.
Woodruff, J. (2019, March 1). The Relationship Between Price Elasticity & Total Revenue.
Small Business – Chron.com. https://smallbusiness.chron.com/relationship-between-priceelasticity-total-revenue-24544.html.

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