In this assignment, you will compare and contrast two business intelligence/big data analytics implementation cases described in the book Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by Bernard Marr.This assignment will be submitted to Turnitin®.
In this assignment, you will compare, and contrast two business intelligence/big data analytics
implementation cases described in the book Big Data in Practice: How 45 Successful Companies Used Big
Data Analytics to Deliver Extraordinary Results by Bernard Marr.
You should review BOTH the instructions below and the assignment rubric.
Please be aware that this book is part of the ProQuest ebook collection. We have unlimited access to
the book to read online. There are also options to download and print PDF versions of chapters.
However, students are limited in terms of how many pages you can download as a PDF. The chapters
are short, so if you would like to read the chapters online, there are no restrictions. If you would like to
download and/or print the chapters, I would suggest that you first read the chapter online to be sure
you want to use a particular chapter (case study) in your paper.
The case description are typically only a few pages long and accordingly, this assignment does not need
to be long, 3-5 double-spaced pages of main body text should suffice. You should not have fewer than
2.5 pages of main body text (Arial 12 point font and 1″ margins per the guidelines below).
Compare and contrast basically means identify significant similarities and differences. Whether a
similarity or difference is significant is completely topic-specific. For example, whether location is
significant may be important when deciding what pizza place to choose, or whether we live in their
delivery area (examples given in one of the suggested handouts for the compare and contrast
assignment), location is not likely to be important for a business intelligence implementation.
In addition to the Marr book, you should do some additional research and cite at least one additional
source relevant to the topic. Case studies in the book typically have a few references at the end of the
chapter. You may feel free to choose one of these sources or find others. Keep in mind you must have a
reason to cite the source, either an original idea or data. However, use of direct quotes is not permitted
in this assignment. All text must be in your own words and you should cite data and ideas as needed.
It is highly likely you will also need to cite the Marr book for some idea or mention of data (or even a
When choosing the two case studies to compare and contrast, you might find it easier to choose two
organizations or businesses that are vaguely in the same sector (two non-profits, two sports teams, two
e-commerce companies, etc.). However, this is not a requirement. You might find that comparing two
different sectors provides an interesting angle on the topic.
Additional format issues:
Use a title page, with the title of the paper, your name and the course number
The entire paper should be double spaced in Arial 12 point font with 1″ margins.
Do not provide an abstract
References page should be on its own page, the final page of the submission, with all in-text citations
and end-of-paper references in APA format.
Assignment rubric.
50 points
Writing shows understanding throughout, noting
at least three significant similarities and two
significant differences between the cases.
Writer uses insightful and specific examples
25 points
Essay shows thoughtful, logical, and clear layout
of concepts. Transition sentences are smooth.
Essay includes introduction and conclusion.
25 points
Work has been proofread and has no
grammatical errors or spelling mistakes. No
errors in documentation/APA.

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