The video “3 – Data Accuracy – John Marshall” talks about how accurate web analytics are versus other forms of data collection, but cautions that the information is still not perfect. This discussion focuses on the problem of data accuracy and how issues with data accuracy can differ depending on the data collection method used.
For analysis to be useful in decision-making, the data collected must be accurate. First the company must determine the type of data needed and then make every effort to ensure that the data is accurate.

In this discussion:

Comment on various ways that data can be collected. From these various approaches, select one data collection method.

Identify problems associated with that method that could impact accuracy.
Provide a recommendation(s) regarding how to ensure data is as accurate as possible (Avoid using the same data collection process as another class member if possible).

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