One way to identify a competitive advantage is new product development. The new product development process requires a significant amount of company resources, both in the form of people and funding.
One accepted method was developed by Dr. Robert G. Cooper and is called the “Stage-Gate” method of product development. You can Google this model and see that there is a plethora of opportunity for the company to cancel the new product development.
Part I. Initial Post
Using the course materials (and conduct additional research if desired):
Explain why it is imperative a company continue to offer value and identify a competitive advantage.

Determine how the company will determine if there was a market demand for a new product innovation. If not, what steps might be taken to halt the new product development process?

Identify and describe a new product innovation that failed and compare it to a new product innovation that succeeded. List one product failure and one product success, and discuss the potential impact the marketing strategy might have had on both outcomes. 

Only need 3 paragraphs at most!




Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.