As part of this lesson, you watched a video about Ben & Jerry’s three-part mission. For this discussion, I’d like you to consider Ben & Jerry’s social mission. Is it possible for is social mission to be considered a Strength, Weakness, Opportunity, and Threat, all at once? Describe what you would consider to be 1 Opportunity of Ben & Jerry’s social mission.Multiple Choices1. Which of the following would be the best metric for Ben & Jerry’s to assess the ROI of its Product mission?Carbon FootprintShare of CustomerProfit MarginsEmployee Satisfaction2. Which of the following would be the best metric for Ben & Jerry’s to assess the ROI of its Economic mission?Profit MarginsEmployee SatisfactionShare of CustomerCarbon Footprint3. Which of the following would be the best metric for Ben & Jerry’s to assess the ROI of its Social mission?Share of CustomerCarbon FootprintProfit MarginsEmployee Satisfaction4. What is the term marketers use to describe Gross Profit minus Marketing Expenses? Net Marketing ContributionMarketing Return on SalesMarketing Return on InvestmentProfit Margin




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