Sheraton hotel introduction about the itbody core product and supplementary services what facilitate it use and enhance the valueextended marketing mix 7 Ps > Product, place, price, promotion, process, physical environment and peoplecommunication mix > personal communication, advertising, sales promotion, PR, instructional materials, corporate designchallenges of services communicationconclusionMRKETING DEPARTMENT: AOL PROCESS
Rubrics for Written Communication
Student Name:
Student ID:
Course Code:
Term:
Traits/Criteria
Exceeds
Expectations
(4 points)
Meets
Expectations
(3 points)
Developing
Does not Meet
Expectations Expectations
(2 points)
(1 point)
Introduction
Clearly introduces the
topic and engages the
reader effectively
Reasonably
introduces the
topic and
somewhat engages
the reader
Poor introduction
and reader
engagement
Logical flow and
inferences
Logical and
consistent flow with
proper analysis
leading to sensible
results
Sections, subsections, tables and
figures are clearly
presented and
properly labeled
Effectively
summarizes and
offers excellent brief
of the discussion and
results
Clear sentences with
proper grammar.
Acceptable flow
but less effective
analysis and
results
Somewhat
introduces the
topic but less
effective in
engaging the
reader
Both the flow
analysis needs
major
improvements
Just acceptable
layout and labeling
Layout and
labeling needs
improvement
Improper and
inconsistent layout
and labeling
Acceptable
conclusion
although with
repetitions of what
has been said
Acceptable
sentences with a
few grammatical
mistakes
Conclusion
acceptable
only with
improvement
Poor or no
conclusion
Poor sentences and
grammar
Comprehensive
compilation of
reference
Acceptable
referencing
The quality of
the sentence
and the
grammar need
improvement
Available but
inadequate
referencing
Layout
Conclusion
Language and
Grammar
References
Poor flow and
ineffective
analysis and
results
Poor or no
referencing
Category Totals
Total Score:
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