Please read the project guidelines very carefully. Country: South AfricaMGT 112 Project (Report 2) Guidelines
Country assigned
11 am Section
2 pm Section
Report 2
The goal of Report 2 is to learn about and inform and educate the audience about the business
competition presented by key firms in the assigned country.
Teams will make a Report comprising four parts:
1.
Country overview: Roughly 5% of the Report.
2.
Business and competitive overview: Roughly 5% of the Report
3.
3 Main industrial competitors: Roughly 30% of the Report
4.
Deep Analysis of selected firm: Roughly 60% of the Report
1.
Country Overview
In this section the team will cover basic information about the country. Most likely teams will extract this
information from publicly available sources but will be careful to highlight important aspects that are
relevant to a global business manager. For example, if a given country is +3 hours GMT, that is minutely
interesting. If the team is able to translate this simple fact into what it means to be able to do business in
that country, then that is somewhat more meaningful. Another example, to state that the political party
in power in Turkey is the AKP is mildly relevant. To know that the AKP is an Islamist party is somewhat
meaningless. But if the team is able to inform the class what policies the AKP advocates, what its ideology
is in words and in deed and what it means to do business in Turkey under the AKP is somewhat more
helpful.
2.
Business Overview
As with 1 above, you will most likely draw information for this section from readily available sources. The
emphasis is again on very careful filtering of the information to aid our understanding of what makes
firms in that country thrive. You must go beyond superficialities of exchange rates, balance of payments
and so on to be able to identify characteristics of the business and competitive environment in that
country that makes firms from there formidable in the next 10 – 15 years.
3.
Key firms
In this section teams must be very careful in selecting the firms that will be discussed. You must avoid the
temptation to pick the three largest firms….often banks, or energy or telecom monopolies. You must not
get lazy and pick firms on which information is most readily available or firms with “sexy” websites or
ones that pander by emphasizing their “clean” or “green” or “CSR” leanings. You must pick three firms
that have the capacity to become large, ruthless competitors to firms in the US/EU/Japan.
The rest of this section will focus on describing these firms, their global ambitions and what makes them
formidable competitors. Obviously the 3 firms you pick should not and will not be from the same
industry.
You must take care to not present this information in boring conventional ways: i.e. Company 1, then
company 2, and finally Company 3. Figure out a far more compelling way to present your information.
4. Deep analysis of selected firm
The entirety of this section will focus on one of the firms discussed above and will address a key global
business challenges faced by that firm.
So this section of the Report will essentially have two parts, probably broken up as 20% identifying the
global marketing challenges and 40% your detailed recommendations on how that challenge will be
addressed.
Your perspective needs to be global. So to focus on challenges Company A faces in winning a road
construction contract in country Z is not a global problem. To identify the fact that Company P makes
lousy products that will not meet the standards demanded by customers in Region X is global but hardly a
challenge. The company is not ready for prime time. So again, your team needs to go beyond the
superficial and deeply understand the capabilities of the firm and why formidable as they might be, they
come up short in some meaningful way. Obviously your recommendations need to be commensurately
serious. Suggesting that the firm seize binders full of brainy folks is hardly a serious recommendation.
Throwing up a website highlighting their “clean” or “green” or “CSR” leanings is rarely helpful.
5. Due date:
Your report is due (submitted via Turnitin) on (both sections) February 28th (Sunday), 2021 at
11:59pm (all times Pacific Daylight Time).
6. Page Limit
The report should be formatted as an Adobe PDF (*.pdf) document.
Your report should be named as follows: MGT 112 W21-1100 Team # Country.pdf or MGT 112 W21-200
Team # Country.pdf
The report should not exceed 25 pages including all charts, graphs, exhibits and appendices. Use Calibri
11 point font, 1.5 spaces, and 1 inch margins on all sides. References at the end should follow APA style.
MGT 112 Report 2 Grading Rubric:
3:30pm/5pm_________________________________________________________Country/Team_____
Item
Item
Score 6-7-8-9-10
1
Country Overview – focus on facets that are both conducive to and hostile to
global expansion
2
Business Overview focus on elements both conducive to and hostile to global
expansion
3
Key Firms selected – Logic including why they have great potential to expand
internationally
4
Describe and Evaluate Firm 1
5
Describe and Evaluate Firm 2
6
Describe and Evaluate Firm 3
7
Clear, concise introduction that makes clear why the “chosen” firm was chosen
X2
8
Deep understanding and exposition of the challenges faced by the firm
X2
9
Recommendations offered appear to realistically address the challenges faced
by the firm
X2
10
Clear illustration of how the challenges and the associated recommendations
are interrelated
X2
X2
11
Overall flow, grammar
12
Overall look, charts
13
Overall Report, its arguments and recommendations are illustrated in a visually
appealing manner
14
Looks like an energetic, inspired effort
Total
X2
Max 200
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