Use Roman Times Roman font 12 for all answersWORD format onlyNo matching ratiosolve only part 11st Semester 2020 -2021
The College of Administrative and Finance Sciences
E-commerce Department
E-Marketing (ECOM301)
Digital Marketing Plan Project
You work for a company as a digital marketing manager and you’ve been asked to prepare a
comprehensive digital marketing campaign. The campaign will run for the duration of one year,
starting January until December 2021.
Important note:
You can choose any company to work with as long as:

It is a local company.

It is a startup that was established in the last (3 – 6) years, 2014 onwards.

It can belong to any industry sector.
ECOM 301 Project
1st Semester 2020 -2021
Part 1, around (500) words: Due week 6, on 8/10/2020. (Refer to the Textbook Chapters 2
& 3, and apply the following in the context of your company)
1. Investigate the micro-environment as part of the situation analysis for your company.
a. Competitors analysis
b. Suppliers and/or Digital Marketing intermediaries.
c. Customers’ persona.
2. Summaries the macro-environment variable your company needs to monitor when
operating the digital marketing campaign. (two or three variables for each force are
a. Technological forces.
b. Legal forces.
c. Economic forces.
d. Political forces.
e. Social forces.
ECOM 301 Project
1st Semester 2020 -2021
Part 2, around (1000) words: Due week 10. on 05/11/2020. (Refer to the Textbook Chapters
4, 5 & 6)
1. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or
ch4, slide 9)
a. Where are you now? (situation analysis)
b. Where do you want to be? (business objectives)
c. How are you going to get there? (strategy)
d. How exactly do you get there? (tactics)
e. Who does what and when? (actions)
f. How do you monitor performance? (control)
2. Summaries the marketing mix best suitable for your campaign. (refer to ch5)
a. Product variables
b. Price variables
c. Place variables
d. Promotion variables
e. Process variables
3. How can you implement relationship marketing for your campaign? (refer to ch6)
a. Could you create a virtual community? And how does it help the relationship
b. Could you use digital media to support customers’ advocacy? And how?
ECOM 301 Project
1st Semester 2020 -2021
Part 3, around (1000) words: Due week 13. on 26/11/2020. (Refer to the Textbook Chapters
7, 8, 9 &10) – For legal reasons, you will not actually create business profiles and launch a
campaign on different platforms. You will merely write the proposed plan and the expected
results and accumulated costs, using real facts from the chosen used platforms. So, do the
proper research and choose wisely.
Create a campaign for your company to launch, starting January 2021 till December, that
will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising
media over the next 12 months. The budget also includes up to SR 340,500 for advertising
creative and content development, and for the company to manage the program.
a. What is your campaign message? (about your digital campaign message)
b. What is your digital marketing campaign Schedule: recommend digital marketing
content and the schedule for the content? (Must include timeline for the content
distribution, frequency of posts and ads).
c. What platforms and digital media you will use to deploy your campaign, and for
which purpose? Social media platforms (Facebook, Instagram, Twitter, LinkedIn,
Snapchat) and any other platform that might help achieve your goals, like google,
YouTube, etc. (Must include screenshots of the platforms’ process of creating the
campaign) . Also, include a table of the budget allocations for each platform on a
monthly basis. Try to justify your selection.
d. Monitoring and Optimization: describe how you will measure and improve
digital marketing performance during the campaign. What tools you will use to
monitor the campaign’s activity. (Must include screenshots of the monitoring
tools that will keep track of your costs and activity).
ECOM 301 Project
1st Semester 2020 -2021
Important instructions and Notes
Part 1
Part 2 & 1
Part 3 & 2 &1
Due 8/10/2020
Due 05/11/2020
Due 26/11/2020
5 Marks
10 Marks
10 Marks
1. This is an individual work.
2. You will submit online through blackboard.
3. A cover page is required for each submission, one mark will be deducted if there is no
cover page.
4. The submitted document needs to be structured as follow: a cover page, assignments’
requirements’, then your answers. without these instructions.
5. The assignments parts will be each submitted on a different date. However, part 2 needs
to contain part one, and part 3 needs to contain parts 1 & 2.
6. The reference list, a minimum number of 10 references and citations is required, and you
must use APA referencing style.

Quotations must be cited to its resources.
7. The paper styles:

The format of the paper needs to be introduction, main body and conclusion.
Your work needs to be consistent in terms of style, tone and appearance.

Font size: 12.

Font type: Times New Roman,

Page are numbered.

1.5 spacing between lines and paragraphs.

Left alignment.
8. Entire project word count, around 2500 words.
9. You must check the spelling and grammar mistakes before submitting the
assignment. You can ask someone to proofread your work or use online tools.
ECOM 301 Project
1st Semester 2020 -2021
10. Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements: paper style, free of spelling and
grammar errors.
11. In case of any questions, please refer to your instructor.
Best of Luck!!
ECOM 301 Project

Purchase answer to see full

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.