All info in attachedAshanti Hardy
BUS 300 Public Relations
Dr. Tenielle Buchanan
October 30, 2022
BUS300 PR Plan Part 1 Outline
Your paper should have a section with the bolded headers below. Ensure you have a section that discusses each of these:
Name of organization
The United States-based publication Rolling Stone magazine is a news magazine that covers articles on current events relating to music, contemporary culture, and politics. Jann Wenner and Ralph J. Gleason laid the groundwork for the establishment of the organization in 1967 in the city of San Francisco, California. The first thing that brought the organization to public attention was its publication of news regarding rock music and politics. The company’s objective and purpose are to produce great material that sheds light on the culture of modern time and to tell extraordinary tales.
However, the primary focus of the corporation is on publishing quality news for its clients (Rolling Stone, 2018). The purpose is to make it easy for people to receive their news coverage in any format they like, be it print, video, social media, internet, or events. This includes providing in-depth interview sessions, album reviews, political analysis, and award-winning reporting. As per Dinsdale (2019), Rolling Stone is a well-known magazine that has over 670,000 paid memberships and has a target readership of young adults who are getting closer to their Middle Ages. The occurrence that led to the organization receiving unfavorable publicity is the topic of discussion in this paper.
The event that caused Rolling Stone Magazine to receive negative publicity and become embroiled in a scandal occurred when the publication was served with a defamation lawsuit in 2016. This came about because one of the magazine’s authors had written an article in 2014 about a brutal rape that took place at the University of Virginia that the magazine later published, despite the fact that it was proven to be inaccurate (Shapiro, 2016). Nicole Eramo, a former assistant dean at the University of Virginia, filed a lawsuit against Rolling Stone magazine for publishing an article that she claimed defamed her by portraying her as uninterested to the plight of sexual assault survivors. Eramo argued in court that the article misrepresented her. The reporter was judged to be liable for labeling the former dean by publishing false material, which caused the organization to spend large costs in the resolution in the form of compensation to the plaintiff. The jury came to this conclusion after hearing testimony from all sides of the case.
The audience would lose trust in the news the magazine provided as they began to have doubts about the veracity of the material they disclosed to the public, which would result in bad publicity for the magazine. This incident tarnished the institution, which would have an impact on their ability to continue publishing news since their media reports created skepticism. Additionally, no one wiStudent Name
BUS 300 Public Relations
[Insert Instructor’s Name]
Month Date Year
BUS300 PR Plan Part 2 Outline
This paper will be a revised and expanded version of Developing a Public Relations Plan, Part 1 assignment in Week 4. Your paper should have a section with the bolded headers below. Ensure you have a section that discusses each of these:
In this section, you will describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first- century integrated marketing communication strategies in your discussion. (This section should be at least three paragraphs).
In this section you will describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. In great detail explain how these tactics will help you achieve your objectives. (This section should be at least two paragraphs).
In this section please explain in detail how you can take advantage of community relations to generate positive publicity for your organization. (This section should be at least two paragraphs).
Draft a news release that you will use in your public relations campaign (Chapter 15). Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view. Use information from Chapter 15 as support. Describe the key elements of writing to consider when responding to a public relations crisis or scandal. (Your news release should be similar to the example provided in the book).
In this section you will explain the five planning issues related to crisis management that can be employed to mitigate the scandal or risks (Chapter 17). (This section should be at least four to five paragraphs).
Remember to Include in-text citations when presenting information from other sources. You should begin your search for sources in the Strayer Library. Use a minimum of three credible, relevant, and appropriate sources. After you conclude the paper, you will need a separate page that includes your references. Include a sources page at the end of your paper.
Please ensure you proofread your paper and summarize when providing in-text citations.
1. Enter your first source entry here.
2. Enter your second source entry here.
3. Enter your third source entry here.
This week you will begin drafting your assignment that is due next week. Your assignment for next week will be a revised and expanded version of Developing a Public Relations Plan, Part 1 assignment that you submitted in Week 4. (Attached part 1 that was already completed)
For this draft, you will complete the first two parts of the assignment due next week. You will:
· Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first-century integrated marketing communication strategies in your discussion.
· Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. Explain in detail how these tactics will help you achieve your objectives.
NOTE: Your draft of the two bulleted items above should be 4 – 5 paragraphs. A paragraph is typically 4 – 6 sentences in length.
You will use the following template to create Part 2 of your Public Relations Plan:
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